Privacy Policy/Your Privacy Rights

Effective: October 5, 2016

This Privacy Policy governs the manner in which White House Custom Colour, Inc., a Minnesota corporation ("WHCC") collects, uses, maintains and discloses information collected from users (each, a "User") of its Resources website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the "Website"). WHCC reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes. WHCC will endeavor to provide notification of the material changes to this Privacy Policy to registered Users who have provided contact information at least ten (10) days prior to the change taking effect.


WHCC believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and WHCC does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by WHCC. WHCC is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. WHCC recommends that you review the privacy practices of any other websites that you choose to visit.

WHCC is based, and this website is hosted, in the United States of America. If you are from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and you are registering an account on the Website, visiting the Website, purchasing products or services from WHCC or the Website, or otherwise using the Website, please note that any personally identifiable information that you provide to WHCC will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by WHCC or a service provider acting on its behalf. By providing your personally identifiable information, you hereby specifically and expressly consent to such transfer and processing and the uses and disclosures set forth herein.

The Information WHCC Collects

WHCC may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i) contact data (such as a User's name, mailing and e-mail addresses); (ii) demographic data (such as a User's zip code); (iii) financial information collected to process purchases made from WHCC via the Website or otherwise (such as credit card, debit card or other payment information); and (iv) other information requested during the account registration process. If you communicate with WHCC by e-mail or otherwise, [post User Content (as defined in the Website Terms of Use) to the Website, post messages to any forums,] complete online forms, surveys or entries or otherwise interact with or use the features on the Website, any information provided in such communications may be collected by WHCC. WHCC may also collect information about how you use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that WHCC collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide WHCC through the Website or otherwise.

WHCC may use "cookies" or "web beacons" to track how Users use the Website. A cookie is a piece of software that a web server can store on Users' PCs and use to identify Users should they visit the Website again. You may adjust your web browser software if you do not wish to accept cookies. WHCC may use third party advertising networks to serve advertisements on the Website. The cookies received with banner advertisements served by these networks are used to collect and build anonymous behavioral profiles by these companies to deliver targeted advertisements and tracking referrals.

How WHCC Uses Information

WHCC may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website, to contact you regarding products and services offered by WHCC, its parent, subsidiary and other related companies and its trusted affiliates, independent contractors and business partners, and otherwise to enhance your experience with WHCC and such affiliates, independent contractors and business partners. WHCC may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of WHCC, its trusted affiliates, independent contractors and business partners.

Disclosure of Information

WHCC may disclose personally identifiable information collected from you to its parent, subsidiary and other related companies, trusted affiliates, independent contractors and business partners who will use the information for the purposes outlined above, as necessary to provide the services offered by WHCC and to provide the Website itself, and for the specific purposes for which the information was collected. WHCC may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise WHCC's legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. WHCC may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. WHCC may disclose personally identifiable information to investigate or prevent a violation by a User of any contractual or other relationship with WHCC or the perpetration of any illegal or harmful activity. WHCC may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, WHCC may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Security of Information

Information about Users that is maintained on WHCC's systems is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and WHCC cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. WHCC is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If your personally identifiable information changes, or if you no longer desire to receive non-account specific information from WHCC, WHCC will endeavor to provide a way to correct, update and/or remove your previously-provided personal data. This can be done by emailing a request to WHCC at Additionally, you may request access to the personally identifiable information as collected by WHCC by sending a request to WHCC as set forth above. Please note that in certain circumstances, WHCC may not be able to completely remove your information from its systems. For example, WHCC may retain your personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in WHCC's data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which you have previously agreed.

Contacting WHCC

If you have any questions or comments about this Privacy Policy, you may contact WHCC via any of the following methods:

White House Custom Colour, Inc. 2840 Lone Oak Parkway Eagan, MN 55121 Phone No. 800-252-5234 Email Address: